Brand Manager
Core
Own day-to-day brand operations, manage brand initiatives and standards, and drive customer storytelling to shape market identity.
Role type
Brand Manager
Builds
Cohesive brand experiences across digital channels, go-to-market materials, and internal alignment.
Domain
Automotive retail technology / SaaS
Deliverable
product features
Required skills
Brand strategy, digital asset management, content operations, AI tools and agents, market research, workflow optimization, creative direction, stakeholder management
Preferred skills
Automotive or dealership technology industry experience
Technologies
Microsoft Office, Apple/macOS, HubSpot, Microsoft Forms, SharePoint, Confluence
Responsibilities
Collaborate with cross-functional teams to deliver cohesive brand experiences; Identify opportunities to apply AI tools to marketing workflows; Drive customer story development and maintain content assets; Execute customer-facing content across external communications and digital channels; Own the digital asset management ecosystem and sales enablement library; Conduct market research to optimize brand activities; Implement workflow process optimizations; Guide creative teams on content direction and visual storytelling; Champion brand standards internally; Support event marketing with on-brand asset delivery; Manage product update flow into marketing content; Lead annual market trend analysis and competitive positioning content.
Seniority
Mid-Senior, hands-on IC