Product Marketing Lead
Core
Define and own ThreatAware's positioning and messaging, create content and sales enablement assets, and drive product launches to generate market momentum.
Role type
Product Marketing Lead (B2B SaaS)
Builds
Positioning frameworks, messaging, web copy, blogs, sales enablement library (battlecards, one-pagers), and launch assets
Domain
Cybersecurity SaaS
Deliverable
product features
Required skills
B2B product marketing, content creation, sales enablement, buyer persona definition, competitive intelligence, product launches, AI tool utilization, technical writing
Preferred skills
SaaS experience, high-growth environment experience, rapid career progression, hands-on execution, intellectual curiosity about cybersecurity, passion for AI
Technologies
AI tools for research, drafting, personalization, and repurposing
Responsibilities
Define and maintain product positioning and messaging; write and produce marketing content; build sales enablement materials; define ICPs and buyer personas; track competitors and support live deals; plan and execute product launches; lead GEO strategy for AI search results; pioneer AI applications in product marketing
Seniority
Mid-level (3-6 years experience), hands-on IC
