Senior Brand Manager
Core
Execute end-to-end brand campaigns including on-campus activations, events, email, SMS, and recruitment initiatives.
Role type
Senior Brand Manager (Campaign Execution)
Builds
Brand campaigns, email/SMS communications, event activations
Domain
Marketing / Brand Management
Deliverable
product features
Required skills
Campaign execution, project planning, budget management, cross-functional coordination, risk management, email/SMS campaign deployment, stakeholder communication
Preferred skills
Experience with Iterable, Klaviyo, Asana, Monday.com, marketing analytics
Technologies
Iterable, Klaviyo, Asana, Monday.com
Responsibilities
Lead end-to-end execution of major brand campaigns from kickoff to post-mortem; Build and manage detailed project plans covering timelines, budgets, and deliverables; Coordinate with Creative, Performance, Operations, and external vendors; Maintain comprehensive campaign documentation and KPI tracking; Proactively identify risks and drive issues to resolution; Manage production and deployment of email and SMS campaigns; Own brand team project infrastructure including Asana boards and filing systems; Prepare bi-weekly marketing strategy status updates
Seniority
Senior, hands-on IC
