Director, Integrated Media Planning
Core
Lead strategic planning for key client accounts, translating market and consumer insights into integrated media strategies that drive growth and market share.
Role type
Director, Integrated Media Planning (People Manager)
Builds
Integrated media strategies and planning scenarios for key client accounts
Domain
Digital and linear media planning, marketing strategy, consumer insights
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery
Required skills
Strategic media planning, people management, consumer insight analysis, cross-channel strategy (video/social), data-driven decision making, client relationship management, team coaching, AI tool adoption
Preferred skills
Experience with planning tools (Kantar, SimilarWeb, Pathmatics, MRI, eMarketer), predictive modeling, MMM, incrementality, attribution frameworks
Technologies
Kantar, SimilarWeb, Pathmatics, MRI, eMarketer, AI tools
Responsibilities
Own strategic planning relationships for key clients; lead and mentor a team of planners; translate client briefs into growth opportunities and media strategies; analyze complex data to inform strategic recommendations; support new business pitches; coach team members on advanced strategic thinking; ensure analytical rigor and quality in planning outputs
Seniority
Director, People Manager