Senior Product Marketing Manager
Core
Adoption architect owning end-to-end product adoption strategy, messaging, and lifecycle programs across acquisition, activation, adoption, and expansion for a multi-product fintech platform.
Role type
Senior individual contributor product marketing manager (adoption & lifecycle)
Builds
Adoption programs, lifecycle initiatives, and platform narratives for a financial operating system
Domain
Fintech / Financial services
Deliverable
product features | dashboards & analysis
Required skills
Product marketing strategy, storytelling and messaging, cross-functional influence, data-driven experimentation, full-funnel ownership
Preferred skills
Multi-product/platform business experience, product management background, product operations experience
Technologies
None explicitly stated
Responsibilities
Own strategy and execution to drive product adoption across the full customer journey; Translate product capabilities into differentiated messaging and positioning; Lead and support product launches and ongoing lifecycle/growth programs; Shape the multi-product platform story and develop resonant messaging; Act as a bridge between Product and GTM teams to align on roadmap and enablement; Use data to identify opportunities, design experiments, and measure commercial impact
Seniority
Senior, hands-on IC
