Senior Manager, Product Marketing
Core
Lead go-to-market efforts and product launches for luxury electric vehicles, bridging product innovation with customer storytelling.
Role type
Senior Manager, Product Marketing
Builds
Full-funnel marketing strategies, sales enablement materials, and launch execution for luxury EVs
Domain
Automotive / Electric Vehicles / Luxury Consumer Goods
Deliverable
product features
Required skills
Go-to-market strategy, customer segmentation, market research, sales enablement, ROI analysis, A/B testing, cross-functional leadership, storytelling
Preferred skills
International market entry (North America, China), startup/hyper-growth experience, sustainability passion
Technologies
None stated
Responsibilities
Lead market and user research to define luxury EV buyer personas; Develop comprehensive full-funnel marketing strategies across the product lifecycle; Partner with product and regional teams to support international market entry; Build sales enablement materials including competitive battle cards and training decks; Define and track KPIs such as brand awareness and lead-to-order conversion; Conduct A/B testing and marketing ROI analysis to refine strategies
Seniority
Senior, hands-on IC with management responsibilities