Marketing Analyst, New Business and M&A
Core
Build and own marketing data infrastructure to support new businesses and M&A acquisitions, translating paid advertising performance into metrics like LTV and ROAS to inform budget allocation and channel strategy.
Role type
Marketing Analyst (Data Infrastructure & M&A)
Builds
Marketing data pipelines, attribution models, and performance reports for new business units and acquired companies.
Domain
SaaS / Technology / Mergers & Acquisitions
Deliverable
production ML models | dashboards & analysis
Required skills
SQL, paid advertising analytics (Google Ads), LTV/ROAS/CAC modeling, data pipeline construction, Tableau, stakeholder management, root cause analysis, Generative AI tools
Preferred skills
Python, R, MATLAB, MBA, advanced degrees in math/science/finance/engineering/statistics
Technologies
Google Analytics, Google Ads, Tableau, SQL, Generative AI (Claude, Gemini, ChatGPT)
Responsibilities
Build and maintain marketing data infrastructure from ad impression to revenue; Integrate marketing data of newly acquired companies; Measure and diagnose paid advertising performance across channels; Define independent and holistic metrics aligned with company strategy; Develop actionable recommendations for marketing leaders; Partner with Business Analysts to connect marketing performance with revenue and unit economics.
Seniority
Mid-level, hands-on IC
