Marketing Manager
Core
Lead the day-to-day management, coordination, and continuous improvement of marketing activities to align with organizational strategy and business growth objectives.
Role type
Marketing Manager
Builds
Marketing strategies, campaigns, content, and brand positioning across a not-for-profit institute.
Domain
Not-for-profit, higher education, mental health services
Deliverable
product features
Required skills
Marketing strategy, campaign management, brand positioning, stakeholder engagement, data analysis, project coordination, team leadership, content planning
Preferred skills
Higher education or health sector experience, CRM and marketing automation platform familiarity, postgraduate marketing qualification
Technologies
CRM, email marketing, analytics, paid media, SEO/AEO, marketing automation platforms
Responsibilities
Lead day-to-day management of the marketing function including workflow and delivery oversight; Translate organizational strategy into practical marketing plans and work programs; Oversee implementation of brand positioning and visual identity; Coordinate campaigns and channel activity to meet growth objectives; Manage external agencies and vendors; Maintain marketing processes and documentation; Monitor campaign performance using data and audience insights.
Seniority
Mid-level, hands-on IC with team leadership responsibilities
