Partner - Data Science & Marketing Effectiveness, London
Core
Senior leader owning a portfolio of strategic clients, driving Marketing Mix Modelling (MMM) and marketing effectiveness business growth in the UK, and building the next generation of talent.
Role type
Senior IC/Lead Partner (Marketing Effectiveness & MMM)
Builds
Strategic client programs, MMM models, and commercial effectiveness solutions for Tier 1 brands
Domain
Marketing Analytics, Econometrics, Data Science
Deliverable
production ML models
Required skills
Strategic client relationship management, Marketing Mix Modelling (MMM), Econometrics, Statistical modelling, Causal inference, Incrementality testing, Experimentation, AI in marketing, Commercial strategy, Team leadership, Business development
Preferred skills
UK market expertise, C-suite advisory experience, Thought leadership
Technologies
Eki.Decisions platform
Responsibilities
Lead a portfolio of strategic, multi-account clients as Key Account Manager; Define and drive the roadmap for MMM and marketing effectiveness programs; Safeguard scientific quality in models; Turn model outputs into budget optimization and scenario planning decisions; Build relationships with media and technology partners; Grow the business through renewals, new logos, and thought leadership; Lead and coach a team in London; Contribute to global and UK strategy.
Seniority
Senior, hands-on IC with leadership responsibilities
