Digital Marketing Specialist
Core
Execute digital and social media activations to engage healthcare professionals and elevate Medtronic's medical technologies in the ANZ region.
Role type
Digital and Social Media Specialist (Healthcare)
Builds
Digital campaigns, social media content, and email marketing initiatives for medical devices.
Domain
Healthcare / Medical Devices / B2B Marketing
Deliverable
product features
Required skills
Digital campaign execution, Social media management, Email marketing, Content optimization, Analytics & reporting, Cross-functional collaboration, Regulatory compliance
Preferred skills
Healthcare/MedTech industry experience, Adobe Experience Manager (AEM), Website CMS management
Technologies
LinkedIn, Meta, Eloqua/Marketing Cloud, Adobe Experience Manager, Adobe Analytics
Responsibilities
Implement digital and social media activations for marketing campaigns targeting HCPs; Manage Medtronic's social media accounts and digital platforms; Monitor, analyze, and report on key performance metrics for digital and social media campaigns; Partner with operational units and external agencies to execute social media and digital strategies; Ensure all digital and social media activities adhere to industry regulations and company policies.
Seniority
Mid-level, hands-on IC