Marketing Manager - Goodlife Health Clubs | Richmond, Melbourne
Core
Lead end-to-end marketing execution for Goodlife Health Clubs across Australia, driving membership acquisition, retention, and brand growth through integrated campaigns, media, and digital channels.
Role type
Senior Marketing Manager (Health & Fitness)
Builds
National marketing campaigns, brand initiatives, digital content, media activations, and member growth programs.
Domain
Health & Fitness / Retail
Deliverable
product features
Required skills
Integrated campaign management, brand management, media planning and execution, digital marketing, data analytics and attribution, budget management, team leadership, stakeholder management, agency management.
Preferred skills
Experience with AI tools and new technologies, community activation, corporate sales marketing.
Responsibilities
Lead the marketing calendar and campaign execution from brief to post-campaign evaluation; Build and protect the Goodlife brand across all channels; Drive owned and organic communications including social content and eDMs; Lead media and awareness activity across radio, OOH, and screens; Turn insight into commercial impact by monitoring KPIs and optimizing campaigns; Deliver club launches and growth initiatives; Strengthen the member journey with cross-functional teams; Partner across the business to align marketing with commercial priorities; Lead local and community activation; Lead people, projects, and investment including developing the Marketing Executive.
Seniority
Senior, hands-on IC with management responsibilities