Growth Marketing Specialist
Core
Drive online sales and growth for a new Shopify Direct to Consumer (D2C) channel through performance marketing, website optimization, and data-driven decision-making.
Role type
Growth Marketing Specialist (E-commerce)
Builds
Shopify D2C e-commerce channel
Domain
FMCG / Consumer Products / Retail
Required skills
Performance marketing strategy, Paid media management, E-commerce growth, Agency management, Data analysis, Website optimization
Preferred skills
Shopify, Google Ads, Meta Ads, Klaviyo
Responsibilities
Lead performance marketing initiatives across Google, Meta and other paid digital channels; Manage external digital agencies to maximise campaign performance; Optimise paid media investment to increase website traffic, conversions and online revenue; Analyse campaign and website performance to identify growth opportunities; Support digital campaigns, product launches and customer lifecycle marketing.
Seniority
Mid-Senior, hands-on IC