Marketing Manager, UKI (Regional Growth)
Core
Own and drive the regional marketing strategy for the UKI business, translating business goals into a go-to-market plan to impact pipeline, revenue, acquisition, and retention.
Role type
Senior regional marketing manager (B2B SaaS)
Builds
Integrated marketing programmes and campaigns for new business acquisition and existing customer growth
Domain
B2B SaaS / High-growth technology
Deliverable
product features
Required skills
B2B marketing strategy, demand generation, integrated marketing, sales alignment, full buyer journey management, channel mix management, data-driven decision making, market insight analysis, revenue technology proficiency
Preferred skills
Nordic market knowledge, high ownership mentality
Technologies
Marketo, Salesforce, reporting platforms
Responsibilities
Own the UKI marketing strategy and regional plan aligned to business priorities; Partner with sales leadership to translate commercial targets into marketing approaches; Drive collaboration across sales, SDR, and customer success; Own marketing's contribution to pipeline and revenue; Build and execute integrated campaigns across the full funnel; Lead the UKI channel mix across digital, content, events, paid, lifecycle, and account-based activity; Localise global campaigns for UKI market needs; Use data and market context to assess performance and recommend investments; Work cross-functionally with global marketing and EMEA stakeholders; Maintain a strong understanding of the UKI market, customer needs, and competitive dynamics.
