Director of B2B Marketing
Core
Lead strategic marketing initiatives for a portfolio of B2B clients, helping them strengthen brands, generate demand, and accelerate growth.
Role type
Senior B2B Marketing Director (Agency/Consulting)
Builds
Integrated marketing programs and campaigns for B2B clients
Domain
B2B Marketing / Digital Advertising
Required skills
B2B marketing strategy, paid search, paid social, SEO, GEO, content marketing, demand generation, lead generation, budget management, client relationship management, data analysis, campaign optimization
Preferred skills
Agency environment experience, new business development, cross-functional team leadership
Technologies
Paid search, paid social, display advertising, retargeting, Generative Engine Optimization (GEO), Search Engine Optimization (SEO), outbound email
Responsibilities
Develop integrated marketing strategies aligned with client business objectives; Build strong relationships with client executives and communicate strategic recommendations; Manage relationships with external vendors and partners; Lead paid and organic B2B marketing strategies across relevant channels; Oversee organic growth initiatives across GEO, SEO, content marketing, and organic social media; Establish and monitor KPIs connecting marketing activities to business outcomes; Analyze campaign performance to identify trends and optimization opportunities; Contribute to new business development through proposals and pitches.
Seniority
Director, strategic leadership with hands-on execution
