Senior Performance Creative
Core
Lead and scale Lyka's always-on performance creative engine, turning data and customer insights into high-converting video, static, and motion assets for paid channels.
Role type
Senior Performance Creative (Copywriting & Strategy)
Builds
A scalable, data-driven creative production pipeline for paid customer acquisition.
Domain
DTC Pet Health & Wellness
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work -> product features (creative assets)
Required skills
Performance creative strategy, copywriting (hooks, scripts, CTAs), data analysis (hook rate, hold rate, CTR, CAC, ROAS), creative direction, production management, AI tool utilization
Preferred skills
Experience with Meta/YouTube paid channels, familiarity with emerging creative trends, passion for pet health
Technologies
AI-assisted creative tools, Meta, YouTube
Responsibilities
Develop creative strategies and hypotheses for paid channels, analyze performance metrics to iterate winning concepts, lead quarterly hero shoots, manage a continuous pipeline of video/static/motion assets, champion new creative approaches and AI workflows
Seniority
Senior, hands-on IC
