Growth Marketing Lead
Core
Own growth across the full customer journey for enterprise B2B buyers in essential infrastructure, managing acquisition, engagement, and retention.
Role type
Senior individual contributor growth marketing lead
Builds
Growth programs, GTM systems, and lifecycle workflows for industrial and energy operators
Domain
Industrial infrastructure, energy, utilities
Required skills
Paid search and social strategy, SEO and AEO, conversion optimization, lifecycle marketing, CRM and marketing automation, data analysis, account-based marketing, API and webhook integration, AI tool application
Preferred skills
SQL or Python, experience in industrial/energy markets
Technologies
Google Ads, LinkedIn Ads, CRM, marketing automation platforms, Clay, n8n, APIs, webhooks
Responsibilities
Set growth strategy and budget; run paid search, social, and retargeting programs; grow organic discovery via SEO and AEO; improve website and landing page conversion; build email nurture and segmentation programs; design lifecycle programs for onboarding and expansion; build and maintain GTM systems including CRM and automation; use AI tools for research and production; own tracking and reporting on pipeline and retention.
Seniority
Senior, hands-on IC
