Interim Manager, Growth & Insights
Core
Turn consumer, category, and market intelligence into growth opportunities for Bobbie's Infant Formula and New Ventures portfolio.
Role type
Interim Manager, Growth & Insights
Builds
Consumer learning plans, commercialization strategies, launch success criteria, and executive reporting for new ventures.
Domain
Consumer packaged goods (infant formula) + market research
Deliverable
product features
Required skills
consumer insights, opportunity sizing, commercialization strategy, pricing architecture, go-to-market planning, KPI definition, syndicated data analysis, executive storytelling
Preferred skills
rapid ramp-up, cross-functional leadership, external agency management
Technologies
Circana, NIQ, SPINS
Responsibilities
Drive consumer learning plans from discovery to post-launch; support qualitative/quantitative research (concept, product, pricing, messaging); monitor trends to identify growth opportunities; build business cases for innovation prioritization; develop commercialization and retailer launch strategies; maintain measurement frameworks and dashboards; analyze syndicated data and DTC metrics; deliver executive reporting and business reviews.
Seniority
Manager, interim coverage role