Influencer and Comms Strategist (contract)
Core
Lead influencer initiatives in Canada, owning high-impact paid creator partnerships and the ongoing PlayStation creator/talent partnership program to create cultural impact around game and product launches.
Role type
Influencer and Content Creator Strategist (Contract)
Builds
Best-in-class content moments across platforms like YouTube, TikTok, Twitch, Instagram, Facebook, and X (Twitter) for the PlayStation brand.
Domain
Gaming / Entertainment / Influencer Marketing
Required skills
Influencer marketing strategy, relationship management, paid partnership management, campaign brief development, cross-functional collaboration, trend analysis, performance reporting, budget management, community governance
Preferred skills
Experience stepping into established programs, managing multiple priorities in fast-paced environments
Technologies
YouTube, TikTok, Twitch, Instagram, Facebook, X (Twitter)
Responsibilities
Own the Canada creator/influencer strategy across the launch calendar; Lead paid influencer partnerships end-to-end with agency support; Develop creator campaign briefs; Partner with Social, PR/Comms, and Global PlayStation teams; Coordinate creator capture plans and access moments; Run and grow the PlayStation creator and talent partnership program; Define and report performance measurement for creator work; Manage budgets for creator partnership fees and productions; Establish metrics to grow and engage the content creator community; Protect PlayStation brand and community trust by setting clear creator standards.
Seniority
Mid-Senior level (5+ years experience)