Senior Product Marketing Manager I (VoC and Competitive Intelligence)
Core
Guide business owners through product solutions, develop acquisition strategies, and drive revenue for home service professionals.
Role type
Senior Product Marketing Manager (VoC and Competitive Intelligence)
Builds
Product messaging, go-to-market strategies, and launch activities for SaaS tools serving home service businesses
Domain
Home services / SaaS
Deliverable
product features
Required skills
Product marketing strategy, customer insights analysis, competitive intelligence, go-to-market planning, cross-functional collaboration, AI tools for automation
Preferred skills
Small business owner experience, home service trade knowledge, copywriting, empathy, creative problem-solving
Technologies
AI tools, automation platforms
Responsibilities
Collaborate with product and marketing teams to develop product marketing strategies using customer insights and competitive analysis; Mentor junior team members; Develop compelling product messaging and content to shape market perception; Plan and coordinate go-to-market strategies for new product launches; Orchestrate launch activities with cross-functional teams; Monitor product performance and refine approaches based on feedback; Empower Sales and Customer Success teams with tools and narratives; Manage post-launch optimization efforts
Seniority
Senior, hands-on IC