Associate Director, SEM
Core
Lead a team of Senior Managers and Account Managers in paid search while directly managing strategy and execution for 1-3 large client relationships.
Role type
Senior IC/Lead Account Manager (Paid Search)
Builds
Paid search strategies and campaigns for B2B, B2C, and DTC clients
Domain
Digital Marketing / Paid Search
Required skills
Paid search strategy, Google Ads, Microsoft Ads, team management, client communication, data analysis, Excel, forecasting, reporting
Preferred skills
B2B and B2C experience, DTC ecommerce experience, leadership development
Technologies
Google Ads, Microsoft Ads, Excel
Responsibilities
Manage and coach a team of Paid Search Senior Managers, Account Managers, and Analysts; Develop and oversee paid search strategies for 1-3 large client accounts; Analyze performance data and KPIs to drive optimization; Conduct weekly account reviews and provide troubleshooting; Generate and oversee revenue growth from client renewals.
Seniority
Senior, hands-on IC with team leadership