Creative Director - Brand Narrative
Core
Lead a new Brand Narrative team to turn company strategy and product truths into original film-led storytelling concepts for major launches and campaigns.
Role type
Senior Creative Director (Brand Narrative)
Builds
Film-led campaigns, brand moments, and creative concepts for high-priority product launches.
Domain
Creative direction, film production, brand marketing
Required skills
Film-led storytelling, art direction, copywriting, multidisciplinary creative leadership, team building, cultural awareness, strategic concept development
Preferred skills
Experience building new creative functions, external agency management, AI tools for concept testing
Technologies
AI tools, film production software
Responsibilities
Originate and lead big creative ideas across film, social, and digital; build and lead the Brand Narrative team; partner with Product Marketing and Brand Design; establish creative standards and working practices; coach team members on judgment and conceptual strength.
Seniority
Senior, hands-on IC with leadership responsibilities