Local Visibility Optimization
Core
Hands-on local SEO practitioner supporting multi-location brands to improve local search visibility, discoverability, rankings, and listings performance through audits, analysis, and reporting.
Role type
Senior IC local SEO specialist (professional services)
Builds
Local visibility performance and customer success plans for multi-location brands
Domain
Digital marketing / Local SEO
Deliverable
dashboards & analysis
Required skills
Local SEO strategy, Google Business Profile management, keyword tracking, competitive analysis, performance data analysis, customer advisory, monthly reporting, stakeholder communication
Preferred skills
Multi-location brand experience, Google Search Console, Google Analytics 4, Looker Data Studio, GeoRank tools, paid professional services support, SaaS/MarTech environments
Technologies
Google Business Profile, Google Search Console, Google Analytics 4, Looker Data Studio, GeoRank
Responsibilities
Execute local SEO audits and success plans; build and deliver monthly SEO analysis reports; track keyword performance and recommendations; conduct competitive analysis; present insights in customer meetings and QBRs; maintain reporting frameworks and templates; identify data access needs and service scope boundaries.
Seniority
Mid-Senior, hands-on IC