Director of Product Management, Acquisition Intelligence
Core
Define product strategy and roadmap for Zeta's customer acquisition business unit, adapting core platform capabilities to client workflows and scaling solutions across the organization.
Role type
Director of Product Management (Acquisition Intelligence)
Builds
Customer acquisition products, email acquisition experiences, and reusable platform components for marketing teams.
Domain
Marketing Technology (MarTech) / Advertising Technology / Data & AI
Deliverable
product features
Required skills
Product strategy, roadmap ownership, cross-functional leadership, email acquisition expertise, ESP ecosystem knowledge, data and identity resolution, campaign orchestration, stakeholder influence, commercial acumen
Preferred skills
Experience in advertising technology, deep understanding of marketing workflows, ability to balance tailored vs. shared product development
Technologies
ESP platforms, AI/ML, data cloud, identity resolution tools, campaign orchestration systems
Responsibilities
Own the ZX product vision and roadmap; Connect the business unit with Product and Engineering; Build on Zeta's core capabilities; Lead the email acquisition product experience; Scale solutions across One Zeta; Understand customers and the acquisition workflow; Drive execution and adoption
Seniority
Director, strategic leadership with hands-on product definition
