Marketing Technologies Director
Core
Leads PlayStation's global marketing technology organization, owning the technology vision, architecture, and roadmap for platforms used by marketers worldwide to reach hundreds of millions of players.
Role type
Senior IC Director of Marketing Technologies
Builds
Global marketing platforms, APIs, data pipelines, audience services, and orchestration integrations for the PlayStation brand
Domain
Gaming / Entertainment / Marketing Technology
Deliverable
production ML models
Required skills
Cloud architecture, APIs, systems integration, data pipelines, identity and audience systems, security, privacy, reliability, scalability, experimentation methods, marketing measurement, analytics, AI-powered products, machine learning platforms, automation, multi-year technology roadmaps, build-versus-buy decisions
Preferred skills
Advanced degree in software engineering, computer science, or data engineering
Technologies
Cloud platforms, AI/ML frameworks, Marketing Technology stacks
Responsibilities
Lead multidisciplinary teams (engineering, product, UX) for marketing technology delivery; Define architecture for marketing platforms and data pipelines; Establish engineering standards for security, privacy, and scalability; Lead measurement, experimentation, and audience activation functions; Partner with Data Science to embed predictive models and causal measurement; Lead transformation initiatives to redesign marketing workflows and operating models; Define success measures and KPI tracking for platform performance and business impact
Seniority
Director, hands-on IC with global team leadership
