Senior Real-Time Culture & Insights Strategist Freelance
Core
Execute and optimize the detection and activation of cultural trends to inform real-time strategies and campaigns for brands.
Role type
Senior Real-Time Culture & Insights Strategist
Builds
Real-time cultural strategies, brand playbooks, and campaign optimizations
Domain
Digital marketing, brand strategy, cultural trend analysis
Deliverable
product features
Required skills
Cultural trend detection, social strategy, strategic planning, workshop facilitation, paid media optimization, data synthesis, creative ideation
Preferred skills
Advanced playbook architecture, organic/social media integration, client session leadership
Technologies
Brandwatch, Talkwalker, Sprinklr, NetBase Quid, Google Trends, TikTok Creative Center, GWI, MRI Simmons, Miro, Figma, FigJam, Notion, Jira, Asana
Responsibilities
Monitor platforms to identify emerging trends and subcultures; Develop social strategies and brand-building frameworks; Lead strategic planning and create actionable playbooks; Facilitate workshops with internal teams and clients; Bridge data and insights into visual and narrative concepts; Collaborate on paid media strategy for real-time campaign optimization
Seniority
Senior, hands-on IC