Senior Product Marketing Manager - Plaque
Core
Develop and execute marketing strategy for Heartflow's Plaque Analysis feature to drive adoption and utilization among clinicians.
Role type
Senior Product Marketing Manager
Builds
Heartflow Plaque Analysis (AI-driven non-invasive cardiac test feature)
Domain
Medical technology / Cardiovascular diagnostics
Deliverable
product features
Required skills
Marketing strategy development, Value proposition customization, Barrier-to-adoption analysis, Omnichannel strategy execution, Sales enablement content creation, Thought leadership content development, Data-driven metrics management
Preferred skills
Start-up environment experience, Cardiology domain knowledge, Field sales or field marketing experience, Translating clinical evidence to commercial messaging, Collaboration with Imaging/Interventional Cardiologists
Technologies
Heartflow FFRCT Analysis, RoadMap Analysis, Plaque Analysis
Responsibilities
Understand patient journey and customer needs, Customize value propositions and key messages, Formulate strategies to break down adoption barriers, Collaborate with Marketing Communications for omnichannel strategy, Build sales training content with Sales Training, Develop thought leadership content with Medical Affairs, Partner with Sales leadership to develop sales tools, Manage timelines and measure program effectiveness