VP, Marketing
Core
Set company-wide marketing strategy and lead an integrated marketing organization to drive awareness, pipeline, revenue, and customer value for B2B SaaS products.
Role type
VP of Marketing (C-Suite/Executive)
Builds
Integrated marketing strategy, go-to-market systems, demand generation engines, and brand reputation.
Domain
B2B SaaS / Technology
Required skills
Strategic planning, go-to-market leadership, demand generation, product marketing, brand building, data-driven decision making, budget management, executive partnership, team leadership, market positioning.
Preferred skills
AI/automation expertise, MBA, change management.
Technologies
AI tools, marketing automation platforms, data analytics frameworks.
Responsibilities
Develop integrated marketing strategy aligned with company goals; define market position and customer narrative; lead multi-product go-to-market launches; build predictable growth engine; strengthen brand and thought leadership; partner with Sales and Customer Success; utilize data to optimize performance; lead and develop the marketing organization.
Seniority
Executive (VP level)