Senior Director of Marketing
Core
Lead the marketing function for a digital mental health platform serving students and universities, owning demand generation, brand, and campus marketing.
Role type
Senior Director of Marketing (Head of Marketing)
Builds
Demand generation engine, brand positioning, campus marketing programs, and marketing operations stack
Domain
B2B SaaS / EdTech / Mental Health (via careerplan.io/jobs/6216822004-senior-director-of-marketing-at-mantra-health)
Required skills
B2B marketing strategy, demand generation, performance marketing, attribution modeling, CRM management (HubSpot/Salesforce), team leadership, stakeholder management, brand strategy, content strategy, conference management
Preferred skills
Long sales cycle experience, multi-audience marketing (institutional + end-user), public-sector procurement experience, co-marketing partnerships, stalled program turnaround
Technologies
HubSpot, Salesforce, AI tools (Claude, Gemini)
Responsibilities
Own marketing contribution to pipeline and lead scoring; manage conferences and campus marketing; set brand and content direction; own marketing stack and data-driven decision-making; lead and develop a team of marketers; coordinate with product marketing and sales leadership
Seniority
Senior, hands-on IC with team leadership