Salesforce Marketing Cloud Functional Analyst
Core
Salesforce Marketing Cloud Functional Analyst providing consulting services to optimize operational efficiency and implement software solutions for clients.
Role type
Senior Associate Salesforce Marketing Cloud Functional Analyst
Builds
Marketing Cloud configurations, journey builders, email studios, and customer data platform solutions
Domain
Digital Marketing / Financial Services
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Marketing Cloud configurations, Journey Builder, Email Studio, Data Extensions, Dynamic Content, Personalization, CDP, Functional Analysis, Requirements Gathering, Agile SCRUM, Test Plan Execution, Training Material Creation
Preferred skills
Marketing Cloud Administrator Certification, Consultant/Salesforce Accredited Professional Certification, Experience with marketing automation tools, Financial Services domain knowledge
Technologies
Jira, Confluence, Slack
Responsibilities
Analyze business requirements and provide implementation recommendations, Guide and train functional users on system configuration, Lead team and client meetings to articulate solutions, Participate in test plan creation and execution, Design training materials and reference guides, Oversee project documentation management
Seniority
Senior Associate, hands-on IC