Email Marketing Manager
Core
Own the email channel end-to-end for employer and broker audiences to drive demand generation and qualified pipeline.
Role type
B2B Email Marketing Manager
Builds
Nurture journeys, one-to-one sales sequences, newsletters, and event promotion campaigns
Domain
B2B SaaS / Healthcare Technology
Required skills
B2B email strategy, HubSpot workflow management, copywriting for benefits leaders, funnel data analysis, email deliverability, list hygiene, AI tool application
Preferred skills
None stated
Technologies
HubSpot
Responsibilities
Build and run nurture journeys from first touch to re-engagement; manage one-to-one sequences for BDRs and sales; run email calendar and newsletter; write email copy; maintain database health via segmentation and suppression; test, measure, and report on email contribution to pipeline
Seniority
Mid-level, hands-on IC
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