Search User Acquisition Manager
Core
Manage and scale Google and Bing search campaigns to drive user acquisition and optimize funnel performance for a deskless workforce management platform.
Role type
Search User Acquisition Manager (PPC)
Builds
Paid search campaigns and landing page experiments
Domain
B2B SaaS / Digital Marketing
Required skills
Google Ads management, ROI analysis, A/B testing, funnel optimization, data analysis, Excel proficiency, creative strategy
Preferred skills
B2B SaaS experience, multi-channel acquisition experience
Technologies
Google Ads, Bing Ads, Microsoft Excel
Responsibilities
Set, optimize, and scale search campaigns to achieve KPIs; Analyze performance based on ROI and engagement to drive insights; Co-initiate and implement performance-oriented projects; Work with CS, Sales, and product to optimize the funnel; Collaborate with creative teams to improve conversion rates; Identify trends and new growth opportunities; Structure and measure A/B tests on landing pages.
Seniority
Mid-level, hands-on IC