Senior Marketing Analyst
Core
Own and scale global paid search acquisition (Google Ads and Bing Ads) with a focus on efficiency, experimentation, and revenue growth.
Role type
Senior IC marketing analyst (paid search)
Builds
Paid search campaigns and performance dashboards
Domain
Digital advertising (Search) in B2C, Finance, and Gaming
Required skills
Google Ads, Bing Ads, keyword research, bidding strategies, A/B testing, Tableau, conversion rate optimization, AI tool usage (Claude, ChatGPT)
Preferred skills
Experience in B2C, Finance, or Gaming marketing environments
Technologies
Google Ads, Bing Ads, Tableau, Claude, ChatGPT
Responsibilities
Manage end-to-end Search campaigns, optimize for CPA/ROAS, conduct keyword research and competitive analysis, develop bidding strategies, run A/B tests, build performance dashboards, collaborate on funnel improvements
Seniority
Senior, hands-on IC
