Digital Marketing Manager
Core
In-house performance marketing engine driving net new customers, retention, and land-and-expand for a fintech platform via paid media, SEO, and conversion optimization.
Role type
Senior Digital Marketing Manager (Performance & Growth)
Builds
Paid media campaigns, organic search programs, landing pages, and conversion funnels for a B2B fintech product suite.
Domain
Fintech / B2B SaaS
Required skills
Performance marketing strategy, Google Ads, LinkedIn Campaign Manager, SEO (including AI search), CRO/A/B testing, Salesforce/HubSpot, pipeline-first mindset, AI tool usage
Preferred skills
Fintech experience, ABM platform experience, API/private label product marketing, behavioral data targeting, creative briefing
Technologies
Google Ads, LinkedIn Campaign Manager, GA4, Google Tag Manager, Salesforce, HubSpot, ZoomInfo, Gong
Responsibilities
Own end-to-end paid media strategy and execution; build organic SEO program from scratch; manage top-of-funnel demand generation; optimize landing pages and conversion funnels; track and report pipeline contribution by vertical.
Seniority
Senior, hands-on IC