Senior Marketing Specialist, B2C
Core
Own performance marketing, lead generation, qualification, and conversion for a direct-to-consumer education placement engine serving families across multiple destination markets.
Role type
Senior B2C Performance Marketing Manager
Builds
A consolidated B2C marketing engine and shared playbooks for Student Placements, EduGo Abroad, and Kaaiser.
Domain
Education / Study Abroad / Performance Marketing
Required skills
Meta Ads, Google Ads, LLMs Ads, paid acquisition, lead qualification, funnel optimization, ROI analysis, cross-channel strategy, marketing automation, creative testing, data tracking
Preferred skills
B2C sales cycle experience, multi-market expansion, martech stack consolidation
Responsibilities
Own paid performance campaigns across Meta, Google, and LLMs Ads; drive down cost per qualified lead while maintaining quality; build tracking and attribution from ad spend to enrolment; run top-of-funnel programs including webinars and WhatsApp communities; design nurture sequences for multi-month decision cycles; build shared marketing playbooks and qualification logic across three brands.
Seniority
Senior, hands-on IC
