Promotions Marketing Manager
Core
Lead promotional strategy and execution for Udemy's two brands converging onto a single skills platform, owning the promotional calendar end-to-end.
Role type
Senior Promotions Marketing Manager
Builds
Promotional campaigns and go-to-market plans for a global skills marketplace
Domain
EdTech / Online Learning / Marketplace
Deliverable
product features
Required skills
Promotional strategy, Cross-channel marketing, Campaign management, Project management, Data analysis, Stakeholder coordination
Preferred skills
Experience in subscription or marketplace consumer business, Experience running promotions across multiple brands simultaneously
Technologies
None explicitly stated
Responsibilities
Build campaign specs and go-to-market briefs aligning creative, channel, and lifecycle teams; Partner with Pricing and Commercial Policy teams on discount guardrails and eligibility rules; Lead monitoring and daily tracking of live promotions and drive mid-course pivots; Lead campaign forecasting, experimentation plans, and post-campaign reporting with Data Science; Ensure overall campaign performance and user experience consistency; Own project management from conception through completion.
Seniority
Senior, hands-on IC