Senior Marketing Manager, Events
Core
Own national and regional event portfolio from strategy to execution, driving growth through flagship conferences and partnership activations.
Role type
Senior Marketing Manager, Events
Builds
National and regional event programs, scalable sales playbooks, and partnership activations
Domain
EdTech / Education sector
Deliverable
client delivery
Required skills
Event marketing strategy, budget management, vendor negotiation, cross-functional leadership, data-driven ROI analysis, project management, stakeholder alignment, event technology proficiency
Preferred skills
Education sector event experience
Technologies
Salesforce, Marketo, LeanData, virtual event platforms
Responsibilities
Shape national event strategy, empower regional sales teams with playbooks, manage event budgets and vendor contracts, rally cross-functional teams for event delivery, ensure lead handoff to sales, report event ROI to leadership
Seniority
Senior, hands-on IC
