Lead Franchise Strategist
Core
Lead long-term franchise strategy for priority PlayStation IP, defining audience opportunity, positioning, and expansion potential across games, film, TV, publishing, and live experiences.
Role type
Senior IC franchise strategist (entertainment)
Builds
Long-term franchise roadmaps, bibles, IP briefs, and strategic plans for PlayStation properties
Domain
Entertainment / Gaming / Media
Required skills
franchise strategy, IP development, audience growth, fandom understanding, cross-functional collaboration, strategic planning, creative judgment, commercial planning, portfolio strategy, ambiguity management
Preferred skills
global entertainment brands experience, multi-market potential knowledge
Technologies
N/A
Responsibilities
Lead franchise strategy work for assigned priority PlayStation IP from assessment through long-term planning; Develop franchise strategies defining audience opportunity and commercial rationale; Identify new growth opportunities across film, TV, publishing, and live experiences; Translate franchise ambition into practical roadmaps and decision frameworks; Champion the fan perspective to ensure authentic expansion; Partner with finance and business teams to articulate franchise value
Seniority
Senior, hands-on IC