Senior Paid Media Manager
Core
Own the paid media engine and experimentation program to drive qualified pipeline and revenue for cloud contact center software.
Role type
Senior Manager, Paid Media & Experimentation
Builds
Paid search, paid social, and programmatic/display campaigns; full-funnel testing roadmap
Domain
B2B SaaS / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid media strategy, budget management, pipeline-first mindset, rigorous experimentation (A/B & multivariate), SEM management, paid social management, programmatic/display management, agency/vendor management, landing page optimization (CRO), ABM strategy, marketing analytics, digital experience analytics (DXA), AI tool automation
Preferred skills
B2B SaaS marketing background, marketing automation platform experience, ABM/intent-data platform familiarity, programmatic/DSP platform experience
Technologies
Salesforce, Google Ads, LinkedIn Campaign Manager, Microsoft/Bing Ads, Asana, Monday.com, Google Analytics, Looker, Claude, Optimizely, VWO, Contentsquare
Responsibilities
Own paid media strategy, budget, and pipeline targets across search, social, and programmatic channels; build and lead the experimentation roadmap for creative, offers, and audiences; manage agency and vendor relationships; partner with ABM and sales to align paid programs with target account strategies; analyze full-funnel performance and turn results into an optimization backlog; mentor paid media analysts or specialists
Seniority
Senior, hands-on IC with management responsibilities