MarTech Solutions Architect
Core
Designing and implementing end-to-end MarTech stacks, specifically integrating Customer Data Platforms (CDP) and marketing automation tools for consumer and entertainment brands.
Role type
Solutions Architect (MarTech)
Builds
Multi-tool MarTech implementations, data activation pipelines, and marketing automation journeys.
Domain
Marketing Technology (MarTech), Customer Data Platforms, Marketing Automation
Required skills
CDP implementation (Segment, Rudderstack, mParticle, Tealium), Marketing Automation configuration (Braze, Iterable, Klaviyo, customer.io), Reverse ETL (Hightouch, Census), JSON/SQL/data modeling, Scripting (Lambda functions), Shopify/Magento platform experience, Marketing attribution auditing, User journey mapping, Technical requirements specification.
Preferred skills
Experience with analytics, enrichment, and attribution tools.
Technologies
Segment, Rudderstack, mParticle, Tealium, Braze, Iterable, Klaviyo, customer.io, Hightouch, Census, Shopify, Magento, JSON, SQL, Lambda functions.
Responsibilities
Lead CDP and Marketing Automation implementations from planning to code requirements; Design entire Martech stacks from scratch; Provide specifications for internal technical teams; Lead implementation projects and communicate deliverables to clients; Act as SME in sales presentations and client meetings; Support marketing analytics and reporting; Optimize existing lifecycle programs for data accuracy and efficiency.
Seniority
Mid-Senior, hands-on IC