Senior Influencer Planning Manager
Core
Senior strategic planner translating PlayStation's global influencer approach into actionable plans for games, hardware, services, and brand campaigns.
Role type
Senior IC marketing strategy planner
Builds
Influencer campaign frameworks, planning calendars, portfolio roadmaps, and investment recommendations
Domain
Gaming / Entertainment / Influencer Marketing
Deliverable
product features
Required skills
Influencer marketing strategy, portfolio prioritization, global/local planning coordination, KPI reporting, stakeholder management, project management, AI tool adoption
Preferred skills
Gaming culture knowledge, creator landscape expertise, integrated campaign planning
Technologies
Planning tools, playbooks, knowledge management systems
Responsibilities
Develop planning documents and campaign frameworks; maintain planning calendars and portfolio roadmaps; partner with insights teams to synthesize research; support investment and resource recommendations; coordinate global/local market inputs; maintain KPI and reporting frameworks; create stakeholder updates and leadership readouts