MarTech Lead
Core
Build and maintain marketing technology infrastructure, data pipelines, and integrations to support the Growth Marketing team's acquisition and lifecycle efforts.
Role type
Senior individual contributor MarTech Lead
Builds
Marketing data pipelines, conversion tracking, audience segments, and platform integrations for a fintech company
Domain
Fintech / Growth Marketing Technology
Deliverable
production ML models | product features | dashboards & analysis | infrastructure
Required skills
SQL, API/webhook integration, GA4 administration, server-side tracking, data pipeline management, system monitoring, technical documentation
Preferred skills
Experience with Segment, Snowflake, Polytomic, Customer.io, Salesforce, Dato, Rockerbox
Technologies
Snowflake, Segment, Polytomic, Customer.io, Salesforce, Dato, GA4, Rockerbox
Responsibilities
Own the marketing technology roadmap; build and maintain marketing data pipelines; administer GA4 and advertising conversion integrations; build and deploy marketing integrations and automations; monitor integrations and resolve failures; maintain website forms and experimentation tools.
Seniority
Senior, hands-on IC