Product Marketing Lead - CRM
Core
Translate Zeta's global product capabilities into compelling UK-specific value propositions and messaging for enterprise customers, prospects, and partners to drive customer expansion and new-logo growth.
Role type
Senior Product Marketing Lead (CRM/Marketing Cloud)
Builds
UK market messaging, value propositions, sales enablement materials, partner joint propositions, and go-to-market strategies for the Zeta Marketing Platform.
Domain
Enterprise CRM, Customer Data Platforms, Marketing Automation, UK Market
Deliverable
product features | dashboards & analysis
Required skills
Strategic positioning, competitive analysis, sales enablement, partner ecosystem management, enterprise account planning, go-to-market strategy, content development, stakeholder management
Preferred skills
Experience in UK enterprise market, knowledge of marketing clouds and customer engagement platforms, ability to translate complex technology into business value
Technologies
Zeta Marketing Platform (ZMP), CRM systems, Marketing Clouds, Partner ecosystems
Responsibilities
Develop and maintain UK-specific value propositions and competitive battlecards; Equip sales and partner teams with tailored narratives and enablement materials; Lead UK product marketing planning for launches and capability updates; Partner with Global Marketing to align local needs with global strategy; Drive account-based marketing programs and executive engagement materials.
Seniority
Senior, hands-on IC