Product Manager, Growth
Core
Own growth initiatives across the digital customer journey for an organic infant formula brand, driving measurable business growth through experimentation and product development.
Role type
Senior Product Manager, DTC Growth
Builds
Digital customer experiences (landing pages, PDPs, cart, checkout, subscription, AI-powered features) for a direct-to-consumer e-commerce platform
Domain
Consumer Packaged Goods (CPG), E-commerce, Subscription Commerce
Deliverable
product features
Required skills
Product management, Growth strategy, Experimentation design, Data analysis, Cross-functional leadership, Customer research, Technical fluency
Preferred skills
CPG industry experience, Subscription commerce expertise, Shopify/Recharge platform knowledge, AI/personalization trends
Technologies
Google Analytics, Fullstory, Figma, Asana
Responsibilities
Lead projects across acquisition, education, consideration, purchase, and subscription funnels; Run the experimentation engine from hypothesis to analysis; Use data and customer feedback to identify friction and prioritize improvements; Stay ahead of shifts in DTC, subscription commerce, and AI; Partner cross-functionally to move work from idea to impact; Communicate performance and insights to drive decision-making
Seniority
Senior, hands-on IC
