Content Marketing Manager, Crypto
Core
Own content strategy and go-to-market storytelling for Alpaca's crypto and tokenization products, translating complex concepts like tokenization infrastructure and on-chain asset mechanics into clear narratives for institutional partners.
Role type
Senior Content Marketing Manager (Crypto/Tokenization)
Builds
B2B and B2C content channels, launch posts, explainers, blogs, newsletters, and thought leadership for crypto and digital assets.
Domain
Financial Technology / Cryptocurrency / Tokenization
Deliverable
product features
Required skills
Content strategy, B2B content creation, technical writing, audience segmentation, cross-functional collaboration, SEO, regulated financial content navigation
Preferred skills
Crypto-native company experience, tokenization/RWA infrastructure knowledge, content playbook development, compliance familiarity, on-chain asset mechanics knowledge
Technologies
None stated
Responsibilities
Own content strategy for crypto and tokenization products across B2B and B2C channels; Write and edit educational and product-driven content; Develop audience-specific messaging for issuers, market makers, exchanges, and institutional partners; Partner with product team to turn technical updates into externally ready content; Collaborate with compliance and design stakeholders; Identify content opportunities based on product priorities; Improve discoverability through SEO and distribution
Seniority
Senior, hands-on IC