Content Marketing Lead, Bridge
Core
Lead content marketing and social media programs to drive awareness, demand generation, and brand presence for a stablecoin payments platform.
Role type
Senior Content Marketing Lead (Fintech/Crypto)
Builds
Thought leadership content (blogs, white papers, videos, webinars) and organic social media campaigns across X, LinkedIn, Instagram, Reddit, and TikTok.
Domain
Fintech / Stablecoins / Global Payments
Deliverable
product features
Required skills
Content strategy, storytelling, multi-channel content management, social media strategy, analytics interpretation, cross-functional collaboration, regulatory compliance awareness, agency/partner management
Preferred skills
Experience in fintech or crypto, ability to simplify complex technical topics, deep curiosity about financial technology
Technologies
Social media management platforms, analytics tools
Responsibilities
Lead content strategy across owned and paid channels; build and manage editorial and social calendars; write and oversee production of thought leadership assets; own organic social media presence and execute social campaigns; measure performance and translate insights into optimizations.
Seniority
Senior, hands-on IC