Director, Player Marketing
Core
Lead player-facing marketing strategy for the Fortnite ecosystem, focusing on third-party content, games, and IP partnerships to drive awareness, engagement, and retention.
Role type
Director, Player Marketing (Gaming)
Builds
Marketing plans for new experiences and IP programs, genre-focused campaigns, in-game live events, and partnership integrations.
Domain
Gaming / Interactive Entertainment
Deliverable
product features
Required skills
Player marketing strategy, portfolio management, marketing analytics, A/B testing, funnel measurement, executive storytelling, team management, cross-functional partnership, external partner relations, regional market adaptation
Preferred skills
Experience with live player-facing products, managing direct reports, operating with ambiguity
Technologies
Marketing analytics tools, experimentation platforms, attribution tools
Responsibilities
Own player marketing strategy and execution across 2nd & 3rd party content; Lead marketing planning for new experiences and IP programs; Build and scale a data-driven marketing practice; Own genre-focused campaigns, in-game live events, and IP partnership marketing; Manage and coach a team of marketing managers; Partner cross-functionally with brand, creative, community, PR, partnerships, data science, product, paid media, and publishing teams; Represent player marketing in executive conversations.
Seniority
Director, hands-on IC with team leadership
