Field Marketing Data Analyst
Core
Own technical tracking, analysis, and reporting of marketing, sales, and PR data across regions to build reliable dashboards and translate complex datasets into actionable insights for leadership.
Role type
Field Marketing Data Analyst
Builds
Dashboards and tracking frameworks for field marketing, digital marketing, sales, and PR initiatives
Domain
B2B SaaS / Commerce
Deliverable
dashboards & analysis
Required skills
BI tools (Looker, Tableau, Power BI), HubSpot, marketing automation platforms (Zapier, Clay), multi-touch attribution (B2B), AI-powered analytics workflows, data modeling
Preferred skills
Spanish or Portuguese proficiency
Technologies
Looker, Tableau, Power BI, HubSpot, Zapier, Clay
Responsibilities
Design and maintain tracking frameworks for field marketing, digital marketing, sales, and PR initiatives; Ensure correct data flow and integration across systems (CRM, marketing automation, event platforms, sales tools, PR tools); Validate data quality, consistency, and completeness across all reporting sources; Measure ABM programme performance at account level; Analyze performance across campaigns, events, regions, and channels to identify trends and drivers; Use AI tools to streamline reporting and automate repetitive analysis
Seniority
Mid-level (4+ years experience)