Senior Marketing Consultant
Core
Develop and execute a comprehensive marketing strategy for a new tertiary health education venture to build community awareness and drive enrollment in regional and rural Australia.
Role type
Senior Marketing Consultant (Strategic)
Builds
Marketing strategy, multimedia campaigns, and community engagement pipelines for a new health education launch.
Domain
Higher Education / Healthcare / Social Impact
Required skills
Strategic marketing planning, stakeholder management, media relations, copywriting, campaign management, CRM utilization, project management
Preferred skills
Higher education sector experience, healthcare launch experience, HubSpot proficiency, Aboriginal and/or Torres Strait Islander community engagement
Technologies
HubSpot, CRM
Responsibilities
Develop marketing strategy and week-by-week plans aligned to launch timelines; Identify and set up major marketing and media opportunities; Prepare social and traditional media communications; Review and help shape the new website and supporting marketing resources; Build a pipeline of prospective applicants; Get the organisation launch-ready with consistent messaging.
Seniority
Senior, hands-on IC