Senior Manager, Ad Operations & Yield
Core
Own the supply side of Babylist Media's advertising business, managing the Koddi ad stack, onsite inventory structure, monetization, and offsite campaign distribution.
Role type
Senior Manager, Ad Operations & Yield
Builds
Koddi ad stack, offsite media support, outsourced onsite ad ops partner
Domain
Retail media, Ad-tech, Programmatic advertising
Required skills
Sell-side ad operations, Ad server administration, Yield optimization (eCPM, fill, sell-through), Inventory framework design, Vendor/partner management, Programmatic selling strategy
Preferred skills
Retail media experience, DSP/SSP/Identity stack knowledge, Paid social distribution (Meta, TikTok, Pinterest, YouTube), Transitioning from flat-fee to CPM/self-serve models
Technologies
Koddi, DSPs, SSPs, Meta, TikTok, Pinterest, YouTube
Responsibilities
Assess current stack and deliver ad-tech/inventory/yield roadmap, Own Koddi configuration and delivery health, Set inventory rules for capacity and allocation, Increase eCPM, fill, and utilization, Stand up outsourced onsite ad ops partner with SLAs, Lead offsite distribution strategy, Build incident response for delivery issues, Own roadmap to CPM-based and self-serve selling
Seniority
Senior Manager, hands-on IC with leadership responsibilities
