Integrated Strategy Lead
Core
Lead integrated strategies spanning brand, creative & content, media and data for leading brands across Southeast Asia, translating business challenges into clear strategic frameworks and customer journeys.
Role type
Senior IC integrated strategy lead (AI-first, digital agency)
Builds
Integrated strategies, repeatable frameworks, methodologies, prompts and tools for the AI economy
Domain
Digital marketing, AI, brand strategy, Southeast Asia
Required skills
Integrated strategy, AI-first mindset, cross-functional orchestration, customer and growth strategy, new business development, framework building, storytelling, facilitation, ambiguity navigation
Preferred skills
Hands-on AI usage, pitch leadership, builder mentality
Technologies
AI tools, digital platforms, social media tools, data analytics platforms
Responsibilities
Lead integrated strategies spanning brand, creative & content, media and data; Bring AI into research, insight generation, audience understanding, ideation and strategic development; Act as strategic connective tissue across capabilities; Understand clients' brands, customers, categories and competitive environments; Lead strategic thinking for integrated pitches across Southeast Asia; Help build and productise Integrated Strategy for Southeast Asia
Seniority
Senior, hands-on IC
